In one study, eye-catching displays increased sales of frozen dinners by 245 percent, laundry detergent by 207 percent, and salty snacks by 172 percent. This is best thought of as an example of marketers attempting to
a. shape buyers' habits.
b. capture the habitual buyer's attention.
c. reinforce purchasing behavior.
d. punish incorrect purchasing behavior.
e. utilize the strength of brand associations to promote products.
Question 2
Firms can organize the sales force in several different ways. The most common form of sales organization in business marketing is the:
a. geographical organization.
b. market-centered organization.
c. segmented organization.
d. industry-centered organization.
e. none of the above.
Mary Cassatt, Study for In the Loge.
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