Author Question: Overall, ____ has been found to be a very critical factor in brand choice. a. past experience b. ... (Read 111 times)

shenderson6

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Overall, ____ has been found to be a very critical factor in brand choice.
 a. past experience
  b. brand name length
  c. the color of packaging
  d. partially implicit target resubstantiation
  e. partially explicit target resubstantiation

Question 2

Personal selling should not be used to perform the tasks of advertising, such as:
 a. creating awareness.
 b. disseminating information.
 c. closing the sale.
 d. (a) and (b) only.
 e. (a) and (c) only.



leahchrapun

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Answer to Question 1

A

Answer to Question 2

d



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