Direct e-mail strategies can have a substantial impact on ...

[swpotter12]

Direct e-mail strategies can have a substantial impact on creating and qualifying leads, but the business marketer should:
 a. recognize that direct e-mail is just as expensive to use as direct mail.
 b. seek permission from the prospect to send e-mail.
 c. provide the recipient with the ability to opt out.
 d. all of the above.
 e. (b) and (c) only.

Question 2

Use of a computer-assisted telephone interview means that
 a. preliminary tabulations of responses are available almost immediately, because the data are already stored inmemory.
 b. key information that the respondent has given early in the interview can be used to tailor the questionnaire tothat individual.
 c. personal interviews need to be conducted at central locations rather than door to door because of the need forelectronic hook-up.
 d. Both a and b.
  e. a, b, and c.

[Danny Ewald]

Answer to Question 1

e

Answer to Question 2

e

[swpotter12]

Correct answers!

[Danny Ewald]

Great! Please up vote