Author Question: Dealing effectively with an aggressive competitor requires that firms use a competitive strategy to ... (Read 92 times)

Yolanda · **on:** Jun 28, 2018

Dealing effectively with an aggressive competitor requires that firms use a competitive strategy to determine when to ignore it, accommodate it, or retaliate.

Indicate whether the statement is true or false

Question 2

The main advantage of the use of structured-disguised questionnaires in marketing research is
a. measures of knowledge always reflect attitudes.
b. ease of administration.
c. they are easy to construct relative to structured-undisguised questionnaires.
d. they are highly reliable.
e. the data obtained is easy to analyze.