Author Question: Customer and market questions to guide e-commerce strategy formulation can be which of the ... (Read 55 times)

OSWALD · **on:** Jun 28, 2018

Customer and market questions to guide e-commerce strategy formulation can be which of the following?
a. What are we already doing on the Internet, and how do our activities align with customer needs?
b. How can we use the Internet to eliminate customer service representatives?
c. How can we use the Internet to make our sales channels more effective?
d. (a) and (c) only.
e. (b) and (c) only.

Question 2

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement
techniques?
a. Measures the direction of the subject's feeling.
b. Relatively less time consuming to use.
c. Requires sophisticated computer equipment.
d. Relatively less expensive to use.
e. Does not require physical connection to the subject.