Author Question: A researcher is interested in measuring the amount of time people must spend in looking at a ... (Read 106 times)

cnetterville · **on:** Jun 28, 2018

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before
becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be
appropriate for use in this investigation?
a. Eye camera
b. Optical scanner
c. Galvanometer
d. People meter
e. Visual analyzer

Question 2

According to prospect theory
a. losses are more important to consumers than gains, even if the magnitude of the two is the same.
b. gains are more important to consumers even if the two are the same magnitude.
c. consumers will spend a lot of time and effort prospecting for a bargain.
d. consumers will not accept alternatives with a rating below a minimum cutoff level.
e. consumers rarely respond to promotional offers of 12 months to pay with no interest.