Author Question: The goal of analysis is to identify: a. the value that customers place on different levels of ... (Read 19 times)

saliriagwu · **on:** Jun 28, 2018

The goal of analysis is to identify:
a. the value that customers place on different levels of performance for each element of their experience.
b. the customers' minimal expectations for each element.
c. the customers' perception of the firm's performance versus that of key competitors.
d. all of the above.
e. (a) and (c) only.

Question 2

Which of the following is NOT an advantage of the communication method in comparison to the observation method
of data collection?
a. Accuracy
b. Cost
c. Speed
d. Versatility
e. They are all advantages of the communication method.