Which of the following is an example of the communication method of obtaining data?
a. The researcher classifies people into social class strata by personally rating the furniture in their homes via onsite visits.
b. A researcher infers people's reactions to a product display by noting how long they stand in front of it.
c. A researcher assesses the popularity of various museum exhibits by noting tile wear in front of each exhibit.
d. A researcher measures consumer attitudes by means of subjects' responses to a questionnaire.
e. A researcher notes the gender and race of each person making a purchase during a special sale.
Question 2
Before deciding to purchase a digital camera, Dan imagined himself using one in different contexts. This imagery would help Dan to
a. estimate its likelihood, goodness, or badness.
b. increase short-term memory for a product's attributes.
c. decrease short-term memory for a product's attributes but increase it for the overall evaluation.
d. decrease the number of associations attached to the event schema.
e. strengthen brand associations.
The “Flat Head” (Chinook) Indians acquired their name through shaping in infancy, as shown in a diag
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