Author Question: When consumers make a judgment, they start without any preconceived ideas about the object. ... (Read 105 times)

JMatthes · **on:** Jun 28, 2018

When consumers make a judgment, they start without any preconceived ideas about the object.

Indicate whether the statement is true or false

Question 2

Brand imagery is the ways in which the brand attempts to meet customers' more abstract psychological or social needs.

Indicate whether the statement is true or false