When consumers make a judgment, they start without any ...

[JMatthes]

When consumers make a judgment, they start without any preconceived ideas about the object.
 
 Indicate whether the statement is true or false

Question 2

Brand imagery is the ways in which the brand attempts to meet customers' more abstract psychological or social needs.
 
 Indicate whether the statement is true or false

[kjohnson]

Answer to Question 1

F

Answer to Question 2

true

[JMatthes]

Thanks for the timely response, appreciate it

[bigcheese9]

Gracias!