Author Question: Purchase intentions a. Are a very good indicator of an individual's future behavior. b. May be ... (Read 42 times)

mp14 · **on:** Jun 28, 2018

Purchase intentions
a. Are a very good indicator of an individual's future behavior.
b. May be better predictors of future behavior for large dollar expenditures.
c. Are a relatively good predictor of a family's purchase behavior.
d. Are studied often in marketing because they are very similar to attitudes.
e. Are better predictors of future behavior for small dollar expenditures.

Question 2

Imagery may play a major role in judgment.

Indicate whether the statement is true or false