Author Question: The two forms of customer benefits are core and primary. Indicate whether the statement is true or ... (Read 102 times)

ss2343

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The two forms of customer benefits are core and primary.
 
 Indicate whether the statement is true or false

Question 2

Which of the following can be used to measure knowledge of an advertisement?
 a. Unaided recall
  b. Aided recall
  c. Recognition
  d. Both a and b.
  e. a, b, and c.



DylanD1323

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Answer to Question 1

false

Answer to Question 2

e



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