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Author Question: Brand attitude is defined as the percentage of organizational buyers who have a negative image of a ... (Read 46 times)

rosent76

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on: Jun 28, 2018
Brand attitude is defined as the percentage of organizational buyers who have a negative image of a company minus the buyers with a positive one.
 
 Indicate whether the statement is true or false

Question 2

Which type of primary data is concerned with anticipated or planned future behavior?
 a. Personality/Lifestyle
  b. Awareness/Knowledge
  c. Demographic/Socioeconomic
  d. Intentions
  e. Behavior


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lcapri7

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

d


rosent76

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Reply 2 on: Jun 28, 2018
Gracias!

strudel15

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Reply 3 on: Yesterday
Excellent

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