Factors that will increase the motivation to process information as it relates to external search could include all of the following except
a. involvement and perceived risk.
b. the perceived costs and benefits of search.
c. the nature of the consideration set.
d. the speed at which information is processed.
e. attitudes toward the search.
Question 2
The home base of a business is the location where strategy is set, core product and process technology is created and maintained, and a critical mass of sophisticated production and service activities reside.
Indicate whether the statement is true or false
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