Author Question: Which of the following is TRUE? a. A panel is a permanent or fixed sample of members from whom ... (Read 114 times)

mydiamond · **on:** Jun 28, 2018

Which of the following is TRUE?
a. A panel is a permanent or fixed sample of members from whom information is obtained continuously or atintervals over a period of time.
b. Nielsen's panels of households in which participants use a handheld scanner to record every UPC-coded itemthey purchase is an example of an omnibus panel in which the same variables are measured over time.
c. An omnibus panel is a fixed sample of individuals who are measured continuously (or periodically) withrespect to the same information, e.g. purchase diary.
d. A true longitudinal analysis can be performed on data from an omnibus panel.
e. All of the above statements are true.

Question 2

Consumers can acquire additional information from outside sources through
a. internal search.
b. inhibition.
c. diagnosticity.
d. discursive processing.
e. external search.