Which of the following is TRUE? a. A panel is a permanent or ...

[mydiamond]

Which of the following is TRUE?
 a. A panel is a permanent or fixed sample of members from whom information is obtained continuously or atintervals over a period of time.
 b. Nielsen's panels of households in which participants use a handheld scanner to record every UPC-coded itemthey purchase is an example of an omnibus panel in which the same variables are measured over time.
 c. An omnibus panel is a fixed sample of individuals who are measured continuously (or periodically) withrespect to the same information, e.g. purchase diary.
 d. A true longitudinal analysis can be performed on data from an omnibus panel.
  e. All of the above statements are true.

Question 2

Consumers can acquire additional information from outside sources through
 a. internal search.
  b. inhibition.
  c. diagnosticity.
  d. discursive processing.
  e. external search.

[fwbard]

Answer to Question 1

a

Answer to Question 2

E

[mydiamond]

Gracias!

[scikid]

Excellent