Author Question: Research has shown that grocery shoppers can remember whether something was expensive or the general ... (Read 44 times)

newbem · **on:** Jun 28, 2018

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package, but they cannot remember numbers. This is an example of the fact that when consumers recall attribute information, it tends to be
a. broad but limited in the number of brands.
b. specific to one product category.
c. in summary or simplified form.
d. in detail.
e. only for consumers who have encoded the information under low MAO.

Question 2

Strategic assets are the more tangible requirements for the advantage that enables a firm to exercise its capabilities.

Indicate whether the statement is true or false