Author Question: Best Foods Corporation hired an outside marketing research firm for conducting a test market for its ... (Read 42 times)

panfilo · **on:** Jun 28, 2018

Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new Spaghetti
sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets,
warehouse clubs, convenient stores, etc.) throughout the US. This type of test market is called a(n)
a. electronic test market.
b. controlled test market.
c. standard test market.
d. simulated test market.
e. None of the above.

Question 2

All of the following statements of the relationship between brand recall and choice are true except
a. there is a strong relationship between brand recall and choice.
b. there is a strong inverted U-shaped relationship between brand recall and choice.
c. the relationship between brand recall and choice is positive.
d. brands that are recalled are more likely to be chosen.
e. consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.