________ determines how the firm chooses to compete. a. The core ...

[acc299]

________ determines how the firm chooses to compete.
 a. The core strategy
 b. The marketing plan
 c. The competition plan
 d. The competition mission
 e. None of the above

Question 2

Dell Corporation sent five different versions of their email to customers to determine which message was most
  effective at getting customers to make online purchases. While online sales rose by nearly 20, two of the versions
  demonstrated higher than normal click-through rates. Such experimentation done in a realistic environment would be
  called a
 a. field experiment.
  b. laboratory experiment.
  c. survey experiment.
  d. cross-sectional experiment.
  e. longitudinal experiment.

[bfulkerson77]

Answer to Question 1

a

Answer to Question 2

a