Author Question: ____ is a critical stage in the decision process because it motivates the consumer to action. a. ... (Read 52 times)

natalie2426 · **on:** Jun 28, 2018

____ is a critical stage in the decision process because it motivates the consumer to action.
a. Problem recognition
b. Internal search
c. External search
d. Information storage
e. Purchase

Question 2

As firms develop a clearer picture of the revenue and costs associated with serving particular segments and customers, they often find that:
a. a small group of customers are subsidizing a large group of marginal customers.
b. a small group of customers are subsidizing unprofitable customers.
c. they need to direct resources to their most profitable customer segments to combat cherry picking by competitors.
d. all of the above.
e. (a) and (c) only.