Mental discomfort or anxiety that motivates action in the ...

[javeds]

Mental discomfort or anxiety that motivates action in the consumer occurs during the ____ stage of the consumer decision process.
 a. need recognition
  b. decision dilemma
  c. information search and alternative evaluation
  d. post purchase use and evaluation

Question 2

The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis

[tmlewis4706]

Answer to Question 1

A

Answer to Question 2

a

[javeds]

Thank you

[tmlewis4706]

No problemo