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Author Question: Mental discomfort or anxiety that motivates action in the consumer occurs during the ____ stage of ... (Read 78 times)

javeds

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on: Jun 28, 2018
Mental discomfort or anxiety that motivates action in the consumer occurs during the ____ stage of the consumer decision process.
 a. need recognition
  b. decision dilemma
  c. information search and alternative evaluation
  d. post purchase use and evaluation

Question 2

The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis


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tmlewis4706

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

a


javeds

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Reply #2 on: Jun 28, 2018
Thank you


tmlewis4706

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Reply #3 on: Jun 28, 2018
No problemo


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