Author Question: Business marketers evaluate relationships: a. to be better equipped to profitably match the ... (Read 77 times)

bobbysung · **on:** Jun 28, 2018

Business marketers evaluate relationships:
a. to be better equipped to profitably match the appropriate product offering to the needs of a particular customer.
b. because buyers and sellers might have different expectations for the type of relationship sought.
c. to maximize value for the buyer and the seller.
d. all of the above.
e. (a) and (b) only.

Question 2

The descriptive study
a. usually takes the form of an experiment.
b. has its major emphasis on the discovery of insights and ideas.
c. can be characterized as rigid.
d. is concerned with the determination of a cause-and-effect relationship.
e. has as its main objective the establishment of priorities for future research.