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Author Question: The majority of retail sales information is based on store audits. a. True b. False Indicate ... (Read 57 times)

lidoalex

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  • Posts: 538
on: Jun 28, 2018
The majority of retail sales information is based on store audits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

According to the ____, consumers can have a favorable attitude toward an ad because they either have favorable cognitive reactions or favorable affective reactions to it.
 a. favorable attitude theory
  b. affective reaction law
  c. cognition/affect hypothesis
  d. evaluative consistency theory
  e. dual-mediation hypothesis


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tandmlomax84

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

E


lidoalex

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  • Posts: 538
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

kusterl

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Reply 3 on: Yesterday
Gracias!

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