Author Question: Which of the following is FALSE? a. Effective segmentation demands that firms group their customers ... (Read 29 times)

j.rubin · **on:** Jun 28, 2018

Which of the following is FALSE?
a. Effective segmentation demands that firms group their customers into relatively homogenous groups.
b. A common segmentation base for firms takes into account the industry designation(s) of its customers.
c. Firms selling consumer goods normally target individual customers.
d. The main disadvantage of secondary data over primary data is that the data may not always ideally fit theneeds of the user.
e. Secondary data are typically much less expensive than primary data.

Question 2

Repeatedly seeing ads for mouthwash that claim mouthwash can kill cold germs will increase this belief. This is known as the ____ effect.
a. cognitive argument enhancement
b. affective
c. incremental learning
d. message
e. truth