Author Question: Why must marketing strategy and marketing implementation constantly evolve? a. Because changes in ... (Read 107 times)

arivle123 · **on:** Jun 28, 2018

Why must marketing strategy and marketing implementation constantly evolve?
a. Because changes in strategy dictate changes in implementation.
b. Because implementation is usually the result of trial-and-error.
c. Because marketing strategy and marketing implementation are interdependent.
d. Because corporate executives continually change their minds about the marketing strategy and how it should be implemented.
e. Because environmental factors constantly change.

Question 2

Which of the following best describes what prescriptive analysis is?
a. To recommend the best course of action among the firm's various options.
b. To predict a future outcome with some degree of confidence.
c. To understand the current context.
d. None of the above.
e. Both B and C are correct descriptions of Descriptive analysis