A commercial for a cleaning product showed a refrigerator with old food stains and a guest of the owner about to open the refrigerator. This commercial might elicit customers to buy the product that will help clean their refrigerator. The message is using ____ to influence customer attitudes.
a. strategic positioning of the product
b. correct product placement
c. fear appeals
d. cognitive planning
e. urgent appeals
Question 2
Creating a win-win situation where channel members communicate openly to share information, as well as cost savings, is the hallmark of a(n):
a. communicative supply chain.
b. collaborative supply chain.
c. integrated logistics network.
d. category management network.
e. systems dependent supply chain network.
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