Research has suggested that when consumers are using central route processing, attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category. This effect has been called the
a. elaboration likelihood effect.
b. match-up hypothesis.
c. elaboration dimension.
d. attractiveness effect.
e. source effect.
Question 2
What is the major difference between a marketing channel and a supply chain?
a. Supply chains focus on sources of supply, while marketing channels focus on getting products to end customers.
b. Supply chains focus on logistics, while marketing channels focus on the physical movement of goods.
c. In a marketing channel, the focus is on individual channel members. In a supply chain, the focus is on teamwork and the success of all members in the supply chain.
d. A marketing channel is shorter as it does not include raw material suppliers.
e. There is no real difference between a marketing channel and a supply chain.
