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Author Question: Analytical techniques, when applied to large sets of data, can: a. Describe consumer behavior. b. ... (Read 26 times)

tichca

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on: Jun 28, 2018
Analytical techniques, when applied to large sets of data, can:
 a. Describe consumer behavior.
  b. Predict future consumption actions.
  c. Prescribe courses of action for a firm and its management
  d. All of the above.
  e. None of the above.

Question 2

Indirect comparison messages are those that contain
 a. both positive and negative information.
  b. information from two different sources.
  c. a comparison between the offering and unnamed competitors.
  d. two peripheral arguments.
  e. a double meaning.


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jgranad15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

C


tichca

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

lcapri7

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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