Author Question: Attracting customers, inducing product trial, and strengthening channel relationships are common ... (Read 69 times)

itsmyluck · **on:** Jun 28, 2018

Attracting customers, inducing product trial, and strengthening channel relationships are common marketing activities during the ________ stage of the product life cycle.
a. development
b. introduction
c. growth
d. maturity
e. decline

Question 2

A Big Data application of using location-based mobile data from call records is:
a. Voice of the Customer insights
b. A 360-degree view of purchasing patterns
c. Location-based marketing in real time.
d. Optimized website design.
e. All of the above are enabled by location-based mobile data.