For many years, Volkswagen has maintained fairly consistent styling for its vehicles, especially its vans. This led to the campaign slogan Still ugly after all these years, which attempts to increase the importance of a tradition in a humorous way. This is best thought of as an example of an attitude-change strategy to
a. make attitudes toward the object more important than subjective norms.
b. change beliefs.
c. add a new belief.
d. change evaluations.
e. target normative beliefs.
Question 2
The ________ approach is the most widely used approach to market segmentation in medium- to large-sized firms, especially packaged goods firms.
a. mass marketing
b. concentrated marketing
c. permission marketing
d. mass customization
e. multisegment
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