In the 5W model of customer analysis, what is the primary ...

[jeatrice]

In the 5W model of customer analysis, what is the primary emphasis of the Who? question?
 a. Determining the relevant characteristics that define target markets.
 b. Assessing how customers consume and dispose of products.
 c. Identifying the basic need-satisfying benefits provided by the firm's products.
 d. Identifying the situational influences that affect the customer buying process.
 e. Determining how the purchase and consumption of one product is related to other products.

Question 2

Discuss at least four common reasons that have restricted the adoption of a MIS.

[LVPMS]

Answer to Question 1

a

Answer to Question 2

The adoption of Marketing Information Systems (MIS) have tended to be restricted by
(1) managers' reluctance to disclose their decision processes, (2) lack of enthusiastic
support of high-level management, (3) cost of such systems, and (4) underestimation of
time necessary to complete the system.

[jeatrice]

Thank you

[LVPMS]

No problemo