This topic contains a solution. Click here to go to the answer

Author Question: In the 5W model of customer analysis, what is the primary emphasis of the Who? question? a. ... (Read 72 times)

jeatrice

  • Hero Member
  • *****
  • Posts: 543
In the 5W model of customer analysis, what is the primary emphasis of the Who? question?
 a. Determining the relevant characteristics that define target markets.
 b. Assessing how customers consume and dispose of products.
 c. Identifying the basic need-satisfying benefits provided by the firm's products.
 d. Identifying the situational influences that affect the customer buying process.
 e. Determining how the purchase and consumption of one product is related to other products.

Question 2

Discuss at least four common reasons that have restricted the adoption of a MIS.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

LVPMS

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

a

Answer to Question 2

The adoption of Marketing Information Systems (MIS) have tended to be restricted by
(1) managers' reluctance to disclose their decision processes, (2) lack of enthusiastic
support of high-level management, (3) cost of such systems, and (4) underestimation of
time necessary to complete the system.





 

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

For a complete list of videos, visit our video library