Author Question: In the effort to create a more customer-focused organization, an example of changing the culture ... (Read 123 times)

newyorker26 · **on:** Jun 28, 2018

In the effort to create a more customer-focused organization, an example of changing the culture through systems is:
a. utilizing marketing department as a change agent.
b. changing the orientation.
c. restructuring the firm around the servunction system model.
d. giving bonuses to managers at all levels based upon the firm's customer satisfaction scores.

Question 2

Which of the following is an example of using the modeling system of a DSS?
a. To enable brand managers to make better marketing mix decisions.
b. To help bankers make stronger credit decisions.
c. To guide managers when they make new product development decisions.
d. To assess alternative marketing plans for motion pictures before they are released.
e. All of the above are valid examples.