Author Question: Expensive wine, caviar, and desserts that are served to guests can be marketed similarly. This is an ... (Read 112 times)

maegan_martin · **on:** Jun 28, 2018

Expensive wine, caviar, and desserts that are served to guests can be marketed similarly. This is an example of using ____ to assign products to the same category.
a. taxonomic categories
b. goal-derived categories
c. correlated attributes
d. hierarchical structures
e. prototypical structures

Question 2

Profit reports are an indirect method of measuring customer satisfaction.

Indicate whether the statement is true or false