Author Question: The most popular definition of customer satisfaction/dissatisfaction is: a. a comparison of actual ... (Read 42 times)

sjones

  • Hero Member
  • *****
  • Posts: 520
The most popular definition of customer satisfaction/dissatisfaction is:
 a. a comparison of actual outcomes to those that are culturally acceptable.
 b. a comparison of gains in a social exchange.
 c. a comparison of customer expectations to perceptions regarding the actual service encounter.
 d. a function of the consumer's belief that he/she was treated fairly.

Question 2

When conducting depth interviews, the questions should be general.
 a. True
  b. False
 Indicate whether the statement is true or false



abctaiwan

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

c

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

For a complete list of videos, visit our video library