Home Depot is personified as a down-home, honest, thrifty, ...

[plus1]

Home Depot is personified as a down-home, honest, thrifty, helpful, working-class man. This is an example of a(n)
 a. personality schema.
  b. product category schema.
  c. cognitive schema.
  d. affective personal schema.
  e. brand personality.

Question 2

Halo effect is an overall favorable impression or unfavorable impression based on early stages of the service encounter.
 
 Indicate whether the statement is true or false

[scrocafella]

Answer to Question 1

E

Answer to Question 2

true