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Author Question: Home Depot is personified as a down-home, honest, thrifty, helpful, working-class man. This is an ... (Read 127 times)

plus1

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on: Jun 28, 2018
Home Depot is personified as a down-home, honest, thrifty, helpful, working-class man. This is an example of a(n)
 a. personality schema.
  b. product category schema.
  c. cognitive schema.
  d. affective personal schema.
  e. brand personality.

Question 2

Halo effect is an overall favorable impression or unfavorable impression based on early stages of the service encounter.
 
 Indicate whether the statement is true or false


scrocafella

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

true


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