Author Question: Major ways of capturing consumers' attention might include making the marketing stimulus all of the ... (Read 39 times)

big1devin · **on:** Jun 28, 2018

Major ways of capturing consumers' attention might include making the marketing stimulus all of the following except
a. self-relevant.
b. pleasant.
c. surprising.
d. easy to process.
e. more verbal than visual.

Question 2

When a stimulus is in focal vision, it is processed by both hemispheres. When a stimulus is in peripheral vision, it is processed by the opposite hemisphere. This is known as
a. specialization.
b. processing functional divisions.
c. attentional divisions.
d. hemispheric lateralization.
e. functional partialization.