Author Question: Sally was leading a project to put billboards by the side of the highway that would advertise the ... (Read 100 times)

karateprodigy · **on:** Jun 28, 2018

Sally was leading a project to put billboards by the side of the highway that would advertise the logo for a new brand of soda. She believed that drivers might not stop to read the information directly, but that the information would make some impact. This impact would be through
a. recall.
b. retrieval.
c. preattentive processing.
d. postattentive processing.
e. lateral retrieval.

Question 2

In designing the sample, researchers must specify:
a. Sampling frame.
b. Type of sampling plan to be used.
c. The size of the sample.
d. All of the above.
e. Both A and C above.