Author Question: Sally is in charge of erecting billboards along highways. The billboards display the logos of newly ... (Read 172 times)

fbq8i · **on:** Jun 29, 2018

Sally is in charge of erecting billboards along highways. The billboards display the logos of newly launched brands in the market. She believes that although drivers might not stop their vehicles and read the ads, they might notice the ads just enough for them to make an impact. In this scenario, the drivers might engage in _____.
A) preference for the whole
B) zipping
C) preattentive processing
D) figure and ground
E) zapping

Question 2

Microtest marketing is the least realistic in terms of consumer behavior over time.

Indicate whether the statement is true or false