Author Question: Which of the following is an advantage specific to digital billboards? a. low cost b. ... (Read 31 times)

crazycityslicker

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Which of the following is an advantage specific to digital billboards?
 a. low cost
  b. nonselectivity
  c. frequency of exposure
  d. placement
  e. the ability to interact with consumers

Question 2

Because radio is a form of mass media, radio advertising can't reach prospective customers on a personal and intimate level.
 a. True
  b. False
 Indicate whether the statement is true or false



ashely1112

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Answer to Question 1

e

Answer to Question 2

False



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