This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The low cost and easy visibility of digital billboards have made them popular and encouraged their ... (Read 155 times)

yoroshambo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 28, 2018
The low cost and easy visibility of digital billboards have made them popular and encouraged their use.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Laurie was influenced to purchase a set of children's books and tapes from an infomercial that used Angela Lansbury, an actress that played a murder mystery writer in a television series called Murder She Wrote, as the endorser. Actually, Ms. Lansbury presented the entire sales pitch and discussed the merits of the product. Laurie perceived Ms. Lansbury to be honest and believable. Which attribute of endorser credibility does this represent?
 a. trustworthiness
  b. expertise
  c. similarity
  d. familiarity
  e. liking


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Laurenleakan

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

a


yoroshambo

  • Member
  • Posts: 566
Reply 2 on: Jun 28, 2018
Wow, this really help

AngeliqueG

  • Member
  • Posts: 343
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

The fruits of DNA technology, made possible by bacterial genetics The fruits of DNA technology, made possible by bacterial genetics
If you get a chance, look through popular read-aloud books for young children, such as The Very ... If you get a chance, look through popular read-aloud books for young children, such as The Very ...
Healthier choices can be made when time is taken to read a nutrition label. Healthier choices can be made when time is taken to read a nutrition label.
Cost of Copying for the Follower Country Cost of Copying for the Follower Country
question in cost accounting question in cost accounting
Calculate the accumulated value of monthly payments of $100.00 made at the end of each month ... Calculate the accumulated value of monthly payments of $100.00 made at the end of each month ...
Video: Regulation of GFR: three methods, autoregulation & autoregulation via myogenic mechanism

For a complete list of videos, visit our video library