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Author Question: An advantage of billboards as a medium is a. wide exposure of a message in a specific local market. ... (Read 44 times)

codyclark

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An advantage of billboards as a medium is
 a. wide exposure of a message in a specific local market.
  b. the large size and lighting attracts attention.
  c. reaching passersby with a message related to an immediate need.
  d. All of these statements are advantages of billboards.

Question 2

People meters attempt to measure not only the channel to which the set is tuned but also who in the household is watching.
 a. True
  b. False
 Indicate whether the statement is true or false



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Brummell1998

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Answer to Question 1

D

Answer to Question 2

True




codyclark

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


ryhom

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Reply 3 on: Yesterday
Excellent

 

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