Perception uses the following senses only: (1) smell, (2) vision, (3) taste, and (4) touch.
Indicate whether the statement is true or false
Question 2
The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the
Marketing Research Process?
a. Data Collection
b. Research Configuration
c. Information Reporting
d. Problem Definition
e. Data Analysis
