Kimberly has used computers all of her life. She knows a lot about hardware and software. Kimberly can process information about computers more extensively when the information is stated in terms of
a. attributes.
b. discrete units of information rather than chunking of information.
c. attitudes.
d. beliefs.
e. benefits.
Question 2
____ is the extent to which consumers have the necessary resources (knowledge, intelligence, money) to make an outcome happen.
a. Involvement
b. Motivation
c. Opportunity
d. Ability
e. Achievement
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