Author Question: Which of the following marketing decisions can be safely made without the benefit of marketing ... (Read 86 times)

leo leo · **on:** Jun 28, 2018

Which of the following marketing decisions can be safely made without the benefit of marketing research?
a. Changing the price of a best-selling product.
b. Entering a new market.
c. Determining which features should be included in a new product.
d. Determining how much product to manufacture based on forecasted demand.
e. All of the decisions above are ideally made with supporting market research.

Question 2

Which of the following is NOT a potential application for marketing research principles and techniques?
a. The marketing of political candidates.
b. Conducting public opinion polls.
c. The marketing of services for the United Way.
d. Determining the type of raw materials used.
e. The needs and wants of your business customers.