Author Question: Perceived risk is best thought of as the extent to which the consumer a. has a fear of using a ... (Read 57 times)

dejastew · **on:** Jun 28, 2018

Perceived risk is best thought of as the extent to which the consumer
a. has a fear of using a product.
b. has thought out the consequences of an action.
c. has spent time using and considering a product or service.
d. is uncertain about the consequences of an action.
e. considers the potential rewards of using a particular product or service.

Question 2

A large marketing research firm has a focus on the energy industry. It collects information about the industry and
publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in
what kind of marketing research?
a. Specific
b. Syndicated
c. Commissioned
d. Focused
e. Private