Author Question: ____ is the psychological experience of the motivated consumer that includes psychological states ... (Read 126 times)

futuristic · **on:** Jun 28, 2018

____ is the psychological experience of the motivated consumer that includes psychological states such as interest, excitement, anxiety, passion, and engagement.
a. SEVA
b. External positive agitation
c. Felt involvement
d. Emotional processing mode
e. Active agitational processing

Question 2

Tara sees an ad for quick weight loss. She has been thinking about losing some weight before her cousin's birthday party. Some research indicates that she may want to believe the ad because she wants it to be true, so she convinces herself that the product will work. This type of information processing is called
a. motivated reasoning.
b. felt involvement.
c. image-based reasoning.
d. enduring involvement.
e. fad reasoning.