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Author Question: Chris wants to buy a new car. He saw a commercial for a Smart car and has decided that he would like ... (Read 98 times)

SGallaher96

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Chris wants to buy a new car. He saw a commercial for a Smart car and has decided that he would like to test-drive a Smart car. He is probably motivated by the commercial because the information was
 a. personally relevant.
  b. presented in a humorous way.
  c. risky.
  d. moderately inconsistent with his prior attitudes about Honda.
  e. based on knowledge and experience.

Question 2

Ben spent a lot of time deciding on a tablet. He searched all of the technology consumer blogs. In purchasing a tablet, Ben can be considered
 a. risk averse.
  b. a decision avoider.
  c. opportunistic.
  d. able.
  e. motivated.



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cclemon1

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Answer to Question 1

A

Answer to Question 2

E





 

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